Nissan ad
Perspective from people living outside our (tech-imbedded) world....
Seeing another tv ad in the Nissan campaign recently that ended with the text "Shift_2.0" my hubby said, "Well MY Nissan shifts 3.5" (He got a new Nissan in July, and it was very very important to him that it had the 3.5 engine) So all because of a car commercial, he ended up learning more about L2 than he cared to know. :)
Although, the car does shift smoooooth. Definitely an improvement over shifting_1.0 BUT it lacks the interactivity of most 2.0 projects, so it is an odd choice of terms, it never asks for feedback or comments!
It's amazing how the "2.0" phrase is showing up everywhere now.
Whether our users understand Web 2.0 or Library 2.0 features, even though some people hate the terms, it seems like it's catching on everywhere. Have you noticed on the evening network news that many of them mention their network website's blogs? Weird. Do people actually post comments about the news?!?
Maybe its time to stop hiding (or renaming) these features on our websites.
P.S. He still doesn't find the Mac vs Windows commercials funny, but he was never an Apple customer....maybe mac users find them too funny? My fav is still the one where the Windows guy is sick with some sort of virus.
Seeing another tv ad in the Nissan campaign recently that ended with the text "Shift_2.0" my hubby said, "Well MY Nissan shifts 3.5" (He got a new Nissan in July, and it was very very important to him that it had the 3.5 engine) So all because of a car commercial, he ended up learning more about L2 than he cared to know. :)
Although, the car does shift smoooooth. Definitely an improvement over shifting_1.0 BUT it lacks the interactivity of most 2.0 projects, so it is an odd choice of terms, it never asks for feedback or comments!
It's amazing how the "2.0" phrase is showing up everywhere now.
Whether our users understand Web 2.0 or Library 2.0 features, even though some people hate the terms, it seems like it's catching on everywhere. Have you noticed on the evening network news that many of them mention their network website's blogs? Weird. Do people actually post comments about the news?!?
Maybe its time to stop hiding (or renaming) these features on our websites.
P.S. He still doesn't find the Mac vs Windows commercials funny, but he was never an Apple customer....maybe mac users find them too funny? My fav is still the one where the Windows guy is sick with some sort of virus.
posted by digital.brarian at
8:00 PM
1 Comments:
I don't have TV, but reading the comments left on the local newspaper site is a lot more informative (and entertaining) than the letters to the editor. www.theolympian.com if you want to poke around. I know it's not a blog persay, but people DO comment on the news.
By
Courtney, At
12:19 AM
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